Advisory
Positioning, SEO/AEO/GEO, and tracking that shows what's working.
Strategy before spend. We sharpen your positioning, get you found across Google, voice, and AI engines, and measure the results that matter, not vanity metrics. Advisory, not busywork — a clear plan that you (or we) can execute.
What you get: brand positioning and messaging that make your difference obvious; SEO, AEO (answer engines), and GEO (generative engines like ChatGPT and Gemini) so you show up where people search now; and analytics and conversion strategy that turn traffic into customers. Highest-impact fixes first.
Who it's for
Founders and teams who want a clear plan — positioning, search visibility, and measurement — before spending on a build or ads.
What it solves
Effort spread thin without a clear priority: unclear positioning, near-invisible on search and AI engines, and tracking that measures vanity metrics instead of what's working.
Where it applies
What we build most often
SEO, AEO and GEO strategy
Ranking is no longer the whole job: the same question now gets answered by Google's results, an AI overview, and a chat assistant that never shows a link. We work all three — technical SEO and crawlable content for search, structured answers and schema for answer engines, and the citable, factual content that generative engines draw from — and tell you honestly which of them your market actually uses.
Positioning for technical businesses
Operations-heavy and industrial businesses usually undersell themselves in the vaguest possible language. We work out what you actually do better, who specifically needs it, and how to say it in words your buyers use — then make sure the site, the search strategy, and the sales conversation all tell that same story.
Analytics and measurement strategy
Most analytics setups measure traffic and call it insight. We instrument the events that map to revenue — enquiries, qualified leads, the steps where people drop out — with consent handled properly, so you can see which work paid off instead of guessing from session counts.
FAQ
Advisory, answered
- What are AEO and GEO?
- AEO is answer-engine optimization (showing up in direct answers); GEO is generative-engine optimization for tools like ChatGPT and Gemini. With SEO, they cover where people search now.
- Do you execute the work, or only advise?
- Either. We deliver a clear plan you can run in-house, or we execute it — positioning, SEO/AEO/GEO, and analytics strategy.
- How do you decide what to do first?
- Highest-impact fixes first. We sequence work by what moves the business and measure the results that matter, not vanity metrics.
- How do we start?
- Book a 15-minute call or send a short brief. The first thing you get is a prioritized plan: what to fix, what to build, and what to measure.